Editor’s note: This is a Web-exclusive sidebar for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” Also see Exhibit 7, a sample fixed-price agreement. Date of the FPAThe fixed-price agreement (FPA) shown in Exhibit 7 can be either for a calendar or fiscal year, depending on
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TOPICS / FIRM PRACTICE MANAGEMENT
Firm operations
A Lesson in Value Pricing Ice Cream: From an Accountant
Editor’s note: This is a Web-exclusive sidebar for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” The history of business is the history of epiphanies. Sometimes the fog clears up, and the right path is seen. This certainly happened—with respect to pricing—for Ben Cohen and Jerry
After Action Review
Editor’s note: This is a Web-exclusive sidebar for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” The following questions should be answered by the pricing council/CVO after each major engagement: Did we add value for this client? How could we have added more value? Did we
Sample Change Order
Editor’s note: This is a Web-exclusive sidebar for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” Client: Date: Project description and scope of services [and estimated completion date, if appropriate]: ________________________________________________________ __________________________________________________________ Price:$_____________ We believe it is our responsibility to exceed your expectations. This Change Order
Pricing Council and CVO Purpose and Criteria
Editor’s note: This is a Web-exclusive exhibit for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” Examples of purpose and strategy statements for the role of the pricing council and chief value officer (CVO) are: To ensure the firm prices on purpose, according to the value received
Disadvantages of Hourly Billing
Editor’s note: This is a Web-exclusive exhibit for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” Hourly billing misaligns the interests of the CPA and the client—the client wants work done effectively, whereas the CPA firm wants to log more hours. It does not focus on what
Sample Fixed-Price Agreement
Editor’s note: This is a Web-exclusive exhibit for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” November 19, 2009 Dear Client: In order to document the understanding between us as to the scope of the work that ABC, CPAs will perform, we are entering into this Fixed
The Five Cs of Value
Editor’s note: This is a Web-exclusive exhibit for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” For a firm to price on purpose, it must understand the Five Cs of Value: 1. Comprehend value to clients. 2. Create value for clients. 3. Communicate the value you create.
Price Psychology
Editor’s note: This is a sidebar to “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” People tend to buy emotionally and justify intellectually, which makes the study of price psychology a worthwhile endeavor. Essentially, price psychology has two characteristics: 1. Price leverage 2. Pricing emotions
Pricing on Purpose: How to Implement Value Pricing in Your Firm
A business is defined by the value it creates for its customers. Your price speaks volumes about your value proposition, more so than any other component of your firm’s marketing. The business world pricing revolution began in the 1980s, when many of the Fortune 500 companies began to employ professional
Introducing the New Principles-Based Peer Review Standards
Editor’s note: G. William Graham is the AICPA Peer Review Board chair. The effects of the newly revised AICPA Standards on Performing and Reporting on Peer Reviews (Standards) will be far-reaching. They directly impact more than 30,000 firms enrolled in the AICPA’s practice-monitoring program. In addition, the revised standards
Keeping It Together
Retirement, health issues for an owner, the desire to grow—all of these are reasons firms engage in mergers or acquisitions. Most firms decide to merge or acquire only after considerable analysis of financial and professional outcomes. Last month we gave general advice for ensuring a merger or acquisition goes smoothly.
A 2009 Tuneup for Your Firm’s Succession Planning
The pending retirement of the baby boomer generation and the unrelenting challenge of finding and keeping talented staff can have grave consequences for firms that fail to develop a succession strategy. With the AICPA’s 2008 PCPS Succession Survey showing that only 35% of multiowner firms had a written succession plan,
Mergers & Acquisitions of CPA Firms
Despite the best intentions of all involved parties, some CPA firm mergers and acquisitions are not as successful as originally planned; indeed, some end as failures. When viewed in perfect hindsight, it often seems that simple common sense, or lack thereof, was the reason for the success or failure of
Practice Management
A survey of 2,722 CPA firms revealed strong growth during the past two-year period but less progress in succession planning and professional training. According to the 2008 National Management of Accounting Practice survey, 75% of responding firms experienced growth ranging from 1% to 19% from May 2006 through June 2008.
New Statement on Quality Control Standards Effective as of Jan. 1
Statement on Quality Control Standards (SQCS) no. 7, A Firm’s System of Quality Control, applies as of Jan. 1, 2009, to a CPA firm’s system of quality control for its accounting and auditing practice. The statement describes elements of quality control and other matters essential to the effective design and
The Firm of the Future
To a large extent, your company is being managed right now by a small coterie of long-departed theorists and practitioners who invented the rules and conventions of “modern” management back in the early years of the 20th century. Management is out of date. Like the combustion engine, it’s a technology
Managing Intellectual Property
It would be inexcusable for a company to have no idea of the value of its inventory or plant and equipment. But, in fact, many companies know neither the full extent of intellectual (intangible) properties they own nor what they are worth. Many specific responsibilities for
A Global Standard for Professional Ethics
EXECUTIVE SUMMARY Standard setting organizations in more than 100 countries have adopted the International Federation of Accountants’ (IFAC) Code of Ethics for Professional Accountants, while others are in the process of converging with the code. The code applies to professionals in public practice, business, academia and government. The IFAC code’s
“Success in Two” for the CPA Exam
At LarsonAllen LLP, our goal is to get employees started on the exam within one year of their full-time hire date, and then to pass the exam by their second anniversary with the firm – hence the name of the program “Success in Two.” Here’s how we do it: If
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FROM THIS MONTH'S ISSUE
Drafting an AI policy that actually works
As AI use accelerates, many firms are discovering their policies haven’t kept pace. This article breaks down what CPAs and finance leaders should consider when drafting an AI policy that’s practical, flexible, and fit for real world use.
