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Hiring and enrollments reached record highs last year

Enrollment in accounting programs and hiring of new graduates by accounting firms are at all-time highs. Master’s degrees are taking off, too, and firms will need to get creative in their pursuit of in-demand talent.

Going mobile

Ever dreamed of getting away from it all—permanently? One CPA figured out a way to do just that, and he shares tips on how other sole practitioners can do it, too.

Andy Armanino, CPA

Andy Armanino, CPA, is the managing partner of Armanino LLP, a large CPA and consulting firm based in California.

Awards recognize firm and individual public service

Terry Murphy, of Ann Arbor, Mich., received the 2014 Public Service Award for Individuals. DiSanto, Priest & Co., a CPA firm in Warwick, R.I., received the 2014 Public Service Award for Firms.

Q&A: Price-sensitivity training

To price effectively, CPA firms first need to determine clients’ price sensitivity. Author and consultant Ron Baker, an unabashed value-pricing champion, explains how firms should communicate with clients to develop effective pricing.

Q&A: How to present your prices to customers

Talking to clients about your pricing options can be a challenging conversation. Here are a few tips that can help, starting with why you should avoid using the word “fee.”

Q&A: Price check

The JofA sat down for a Q&A session with author and consultant Ron Baker, an unabashed value-pricing champion, for a conversation that provided an in-depth look at the work firms need to do to quote clients an upfront price.

Q&A: To boost revenue, try offering these pricing options

It sounds too good to be true: A way to increase both client satisfaction and firm profits at the same time. But consultant Ron Baker explains how offering different pricing options can help firms do just that in this Q&A.

The future of marketing: Thriving in a digital world

Learn how digital marketing techniques such as social media and content marketing can work side by side with traditional referral marketing to broaden your pool of potential clients and convert online browsers to customers.

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How to find the right CAS clients

The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.