The candidate experience is essential to hiring and retaining the right personnel, especially in today’s tight job market. Even the applicants you don’t hire walk away with an impression of you as an employer that can affect how your organization is perceived, as Troy Ashby, CPA, founder of recruiting firm Benchmark Search Group, explains. He offers helpful, concrete suggestions for improving the candidate experience and ensuring applicants form a positive emotional connection with your organization.

What you’ll learn in this episode:

• How to attract more job applicants (2:04)
• How to improve the interview experience and increase your chances of hiring the right staff (4:37)
• Interview mistakes that can give candidates the wrong impression (8:04)

Play the episode below:

To comment on this podcast or to suggest an idea for another podcast, contact Courtney Vien, a JofA senior editor, at Courtney.Vien@aicpa-cima.com.