Marketing
Effective Web marketing should differentiate your CPA firm from the competition and give potential clients a reason to visit—and revisit—your site. Interesting, informative linked content will make your site a resource..
In My Opinion
To maintain the public trust and their professional autonomy, CPAs should be concerned about the impact of even seemingly trivial breaches of independence.
Technology
The biggest challenge before the accounting profession is preparing for technological changes. New developments are altering the way business does business, and today’s CPAs must rethink their work processes and be ready to adopt new tools for the e-economy.
For the Practicing Auditor
Tax
Personal Financial Planning
Elderly clients can represent a significant part of a CPA’s practice. To advise them, practitioners should be familiar with topics such as taxation of Social Security benefits, reporting gain from the sale of a principal residence, deductibility of medical expenses and the tax treatment of retirement and other benefit payments.
Technology Workshop
Excel has a function that can monitor a database or a Web site and, depending on the criteria you establish, alert you to predetermined data changes. It can even automatically send e-mails to selected people to alert them to the changes.
E-Commerce
Professional Issues
The proposed global credential will provide another option for CPAs.
For the Practicing Auditor
Auditing
CPAs can use the mistakes other auditors made to help them better understand how to detect financial statement fraud. CPA firms can use the deficiencies alleged by the SEC in 45 audits to develop more comprehensive audit procedures.
Technology