CPA firm practice management news and resources

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January 1, 1997

Developing the right brochure

Developing the right brochure for your firm Marketing Clinic By John C. Thomas JOHN C. THOMAS is the president of Market Development Resources, a Dallas marketing consulting and services firm. C PAs often spend thousands of dollars and several months developing brochures that prospective clients glance at and

January 1, 1997

New York City CPA

A CPA who isnt afraid to stand alone builds a solo practice in New York City. Marketing Close to Home Anita Dennis is a Journal contributing editor. EXECUTIVE SUMMARY A SOLE PRACTITIONER in New York City has built a profitable practice by using low-level services, such as bookkeeping, as a

January 1, 1997

An elder care consultant

New technology helps the older client. A Practical Site Reaps Marketing Rewards I t was not Karen Stevenson Browns intention to create a Web site to market her practice, which consists mostly of elder care consulting. Two years ago she started a Web site to create links to the few

SPONSORED REPORT

Agentic accounting has arrived: What’s hype and what’s real?

Artificial intelligence (AI) is moving beyond chatbots and into accounting workflows. A new generation of agentic AI tools can plan, execute, and adapt as they complete tasks, raising expectations for what automation can do inside firms and finance departments. What can agentic AI realistically do today and what challenges are there in its implementation? Find out in this Journal of Accountancy sponsored report.