While LinkedIn provides benefits particularly helpful for accountants, it is important to review all that a free, basic LinkedIn account offers. From profile creation to making connections and recommendations, LinkedIn tools can benefit users in any profession. CREATING AN ACCOUNTGetting started with LinkedIn begins with visiting linkedin.com to create a
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Firm practice management
LinkedIn Tips for CPAs
Say you run a small accounting practice but are not a marketing expert. What can you do to build your business that’s easy, quick and inexpensive? The answer is LinkedIn. The LinkedIn platform is designed specifically for business use. It is the social media of choice for more than 90
Make Your Mark With Your Social Media Status
Blogging and social networking truly remind your clients and colleagues of why, when and how to recommend or refer you. Here are some tips on how to put social media status updates and other low-maintenance missives to work for you: —By Vikram Rajan (vik@phoneblogger.net), the founder of phoneBlogger.net and author
CPAs Share Continuation Strategies
Editor’s note: Also read “Who Would Run Your Firm?” Feb. 2011, page 40. In August 1988, 48-year-old CPA Jim Feigel was in an accident that left him in a coma for 23 days. “If anything ever happens to me, the first thing you should do is sell the practice,”
Who Would Run Your Firm?
There comes a time when every sole practitioner or small firm owner needs to consider the consequences of a disruption in leadership of his or her CPA practice. Illness, disability, family obligation or death can be devastating for the CPA’s clients, family and employees. Proper planning, however, can mitigate the
Board of education: Other client advisory board models
Editor’s note: Also read “Board of education: CPA firms, businesses can profit from clients’ advice,” in the Jan. 2012 issue of the JofA. The client advisory board model recommended by the PCPS is far from the only format used by CPA firms and other businesses. Buffalo, N.Y.-based Dopkins & Co.
New Investment Adviser Requirements of the Dodd-Frank Act: What CPAs Should Know
The Dodd-Frank Wall Street Reform and Consumer Protection Act, PL 111-203 (Reform Act, tinyurl.com/26zalzn), which was signed into law by President Barack Obama in July 2010, will require sweeping changes to virtually all areas of the financial services industry in the United States and will affect a wide variety of
How to Stand Out in Today’s Marketplace
The Institute has developed a multiyear marketing campaign to differentiate CPAs from other tax preparers. The initiative includes a set of tools to help members promote the value of CPA providers of tax services and to distinguish them from their competitors, and a comprehensive tax website for consumers with dynamic
Maximizing Tax Season Efficiency
Run your firm’s tax season as if you were advising a client on a business. Whether you are a two-person operation or a giant national firm, you need procedures to facilitate the tax preparation part of your practice. The following best practices for tax season, adapted from my book Managing
Firm Survey Shows Profitability Preserved Amid Flat Revenues
Despite flat revenues, CPA firms managed to maintain profitability during the past two years, according to the 2010 PCPS/TSCPA National Management of an Accounting Practice (MAP) Survey, a biennial survey conducted by the AICPA’s Private Companies Practice Section and the Texas Society of CPAs. The survey results provide a comprehensive benchmarking
Featured Online Content for December 2010
FEATURED VIDEO Use the 2010 MAP Survey to Benchmark Your Firm The AICPA’s James Metzler, CPA, and Mark Koziel, CPA, discuss findings from the 2010 PCPS/TSCPA National MAP Survey, conducted by the AICPA’s Private Companies Practice Section and the Texas Society of Certified Public Accountants. The 2010 survey includes responses
Make Your Accounting Department More Efficient
In today’s world, accounting departments run lean. Asked to do more with less, accountants are being pushed to the max. Since adding staff is usually not an option, here are seven ways to lighten accounting’s workload. Challenge every step, every piece of paper, every input and every output. Chances are
Featured Online Content for November 2010
FEATURED VIDEO Performance-Based Compensation Accounting firms are increasingly using pay-for-performance to compensate their high performers. Compensation experts August Aquila and Coral Rice discuss key aspects of a pay-for-performance system, how it can benefit your firm and mistakes to avoid when implementing it. Also on journalofaccountancy.com, read ideas from the
How to Be a Better Mentor
A mentor’s job is to foster one-to-one relationships that challenge people to rise to higher levels of competence and responsibility. This article discusses three key characteristics of an effective mentor: 1. An effective mentor asks challenging questions that help people expand their scope of responsibilities. 2. An effective mentor is
Accounting Firm M&As: A Market Update
The market for mergers and acquisitions in the accounting profession has changed dramatically over the past 18 months. Before the financial crisis in 2008, M&As were viewed more as a tool for acquiring experienced talent and less as a means for growing the top line. The economic shift has contributed
Featured Online Content for October 2010
FEATURED VIDEO Tech Tips From Clarke Price Clarke Price, president and CEO of the Ohio Society of CPAs, is something of a techie. He has made it a habit to reach out to CPAs and other professionals for feedback on their favorite apps for everything from smartphones to the iPad.
JofA Website and Articles Win Business Publication Awards
The JofA’s website, journalofaccountancy.com, won the silver award for Best B2B Website in the 2010 Tabbie Awards competition, presented by Trade, Association and Business Publications International (TABPI). Two JofA articles were also honored in the How-To and Technical article categories. The awards, which recognize excellence in editorial content and design,
Vetting a Vendor: Questions to Ask Before Making an Investment
Editor’s note: Also read “Cloud Computing: What Accountants Need to Know” in the October 2010 issue of the JofA. Ample research must be done before selecting any vendor, but specific areas should be addressed when choosing to move your data to the cloud. The following are some questions to
Cloud Computing: What Accountants Need to Know
There’s no arguing that “cloud computing” is gaining a great deal of momentum. Worldwide, cloud services revenue is forecast to reach $68.3 billion in 2010, a 16.6% increase from 2009 revenue of $58.6 billion, according to analyst firm Gartner Inc. So what does this mean to the accounting profession? What
Lynn Teuscher, CPA
If you were to observe one of our firm’s weekly staff meetings, you might wonder who owns the business. Legally, of course, there are three owners of AGT—my partners, Dorian Aiello and Steve Drageset, and I. But to listen to the staff, you would think they were the owners. They
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How to find the right CAS clients
The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.
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