Practice growth & client service

Who you know matters when getting out the word about a new practice. Marketing Close to Home By   Anita Dennis, a Journal contributing editor.   EXECUTIVE SUMMARY WHEN STARTING A NEW FIRM, many practitioners make the mistake of trying to be all things to all people. Angela Williams, a

Hiring pros to help you win new clients. Marketing Clinic By   Colette Nassutti   Colette Nassutti is a consultant to accounting, law and other professional services organizations. She is the author of Turning Sales Over to the Pros: Fourteen CPA Firms Share Their Experiences , which was issued by

A CPA looked beyond the numbers for a great opportunity. An Online Image Campaign T he Web site of Schwartz Cohen & Co. in Phoenix contains articles by its partners and a description of the firms business valuation services. It provides links useful for accountants, such as Internal Revenue Service

Developing the right brochure for your firm Marketing Clinic By   John C. Thomas   JOHN C. THOMAS is the president of Market Development Resources, a Dallas marketing consulting and services firm. C PAs often spend thousands of dollars and several months developing brochures that prospective clients glance at and

A CPA who isnt afraid to stand alone builds a solo practice in New York City. Marketing Close to Home Anita Dennis is a Journal contributing editor. EXECUTIVE SUMMARY A SOLE PRACTITIONER in New York City has built a profitable practice by using low-level services, such as bookkeeping, as a

New technology helps the older client. A Practical Site Reaps Marketing Rewards I t was not Karen Stevenson Browns intention to create a Web site to market her practice, which consists mostly of elder care consulting. Two years ago she started a Web site to create links to the few