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D. Scott Showalter, CPA, CGMA

Following your passion opens the door to a productive, enjoyable career, according to D. Scott Showalter, CPA, CGMA, director of the Master of Accounting Program at North Carolina State University.

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How to find the right CAS clients

The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.