September 2024

PROFESSIONAL ISSUES

Rewriting accounting’s employment narrative

Firms and finance departments implement changes to improve the employee experience and create more career accountants.

ACADEMICS & TALENT

How academia is tackling the accounting talent shortage

Tactics include second-chance test taking, expanded curricula, extra help for at-risk students, and more. Early results are encouraging.

TAX

Taxation of influencers: Gifts with strings attached?

Individuals promoting retail brands to their online audience may need to report taxable compensation for any benefit received.

CORPORATE FINANCE

Using data to optimize marketing and sales strategies

CPAs who want to drive greater profitability and growth must understand customer acquisition costs and customer lifetime value.

ADVERTISING SUPPLEMENT

Scaling with offshoring

Nick Sinclair, founder, TOA Global, discusses why forward-thinking firms are adopting a blended talent model, integrating onshore, offshore, and on-demand teams.

COLUMNS

SPONSORED REPORT

Agentic accounting has arrived: What’s hype and what’s real?

Artificial intelligence (AI) is moving beyond chatbots and into accounting workflows. A new generation of agentic AI tools can plan, execute, and adapt as they complete tasks, raising expectations for what automation can do inside firms and finance departments. What can agentic AI realistically do today and what challenges are there in its implementation? Find out in this Journal of Accountancy sponsored report.