The Institute received an IRS citation of excellence for helping small business taxpayers. At the National CPA/IRS Tax Issues Meeting in November, AICPA Tax Division technical manager Benson Goldstein accepted the award from Kevin Brown, commissioner of the IRS’s Small Business/Self-Employed Operating Division. The IRS applauded the Institute’s “outstanding team
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TOPICS / FIRM PRACTICE MANAGEMENT
Practice growth & client service
Get Your BV Niche Out There
EXECUTIVE SUMMARY CPAs WHO SEEK TO DEVELOP A BV NICHE should first determine the areas in which the firm can demonstrate expertise to referral sources. Prospects want to know that a firm understands their business. CPAs need technical training and specific valuation credentials to become credible providers of BV services.
Smart Stops On The Web
Stop Threats Near and Far www.isalliance.org Are your company’s computers suffering from Web insecurity? Give your PCs peace of mind with a visit to the Internet Security Alliance e-stop. Free registration gets you three best practices guides on cybersecurity for individuals, senior managers and small businesses. The News section offers
Second-CPA-Firm Update
EXECUTIVE SUMMARY SMALL FIRMS CAN HELP COMPANIES implement the Sarbanes-Oxley Act’s ongoing requirements, take on engagements the company auditor may no longer perform or pick up assignments that larger firms forgo because they are too involved in Sarbanes-Oxley-related engagements. SECOND-CPA-FIRM WORK IS VARIED: One firm is tailoring a new
Institute Appoints Liaison for International Activities
New director to manage Institutes international relationsAICPA personal finance Web site twice honoredInstitutes CPA Marketing Tool Kit cited for excellence. The AICPA in June named Gary M. Scopes, CPA, to be its director, international relations. He brings to the position experience in auditing, standards implementation and ethics enforcement. In addition
AICPAs Financial Literacy Site Wins Laurels
The Institutes online personal finance community won honors in two competitions. The primary site ( www.360financialliteracy.org ), which promotes CPA pro bono efforts to educate the public in personal finance, earned a Communicator Crystal Award for excellence in communication to its target audience. In addition, the sites latest addition (
Institutes Marketing Resource Gains Prize
The AICPAs CPA Marketing Tool Kit won a Big Apple Award from the Public Relations Society of America for exceptional support of marketing communications. Meanwhile, the Institute augmented the kit with a new brochure and speech designed to help members market their business consulting services to clients ( www.aicpa.org/cpamarketing ).
“Would You, Could You, Should You Blog?”
EXECUTIVE SUMMARY BLOGS (SHORT FOR WEB LOGS) are an information-sharing tool with many business possibilities. They offer commentary on a variety of topics with links to Web sites or other online resources. Low operating costs make blogging a great marketing and knowledge management option for small firms. A BLOG TYPICALLY
Six Steps to Better Marketing
Loyal clients are the most important source of referrals there is, so if you want to get more business, concentrate on the ones you already have. That means giving clients the attention they deserve. Here are six steps you can take to improve your communications effectiveness. Get an
SmartStopsOnTheWeb
Big Small Business Resources www.bizoffice.com CPA sole practitioners planning to start or grow their own firms can get information on financing and government grants, business plans and Internet marketing in this site’s BizOffice Library. Other links lead to tips on small business survival and strategic planning. Get the Word Out
Hit Your Target With Effective Marketing
Financial advisers can build up their practices by clearly identifying the clients they want and targeting their marketing campaigns to reach them. Here are some points to keep in mind. Identify your target market in detail. A clear focus produces the best results. It’s easier and less expensive to reach
Payroll: A Tie That Binds
EXECUTIVE SUMMARY EVERY BUSINESS HAS TO PAY ITS STAFF and its taxes. Many CPAs are addressing those twin needs by offering to help their small-business clients, not just with taxes but also with the many chores that go into payroll processing, from after-the-fact tax filings to benefits administration. IMPROVED TECHNOLOGY
Institute Honors Roussey
The AICPA presented a 2004 Special Recognition Award to Robert S. Roussey, CPA, professor of accounting at the Elaine and Kenneth Leventhal School of Accounting at the University of Southern California (USC), where he has taught since 1992. The award recognized Rousseys extensive contributions in the area of international auditing
AICPA Marketing Effort Wins Prizes
Catch Me If You Can, the forensic accounting contest and promotion conceived as part of the AICPAs five-year Start Here. Go Places recruitment campaign, won two Marketing Agencies Association Worldwide Globe Awards for creativity, originality, execution and results. The Institutes program excelled among the more than 330 campaigns of 2004,
Selling To Audit Committees
EXECUTIVE SUMMARY SARBANES-OXLEY HAS CHANGED the relationships CPAs have with the entities that employ them. Before, an audit committee was essentially an extension of a company’s board of directors, often rubber-stamping the CFO or CEO’s choice of auditor. Since the act, corporate boards and audit committees have taken
Damages Aren’t Always Patently Obvious.
EXECUTIVE SUMMARY IN PATENT DISPUTES, CPA LITIGATION CONSULTANTS help patent holders demonstrate that “but for” an infringement they could have sold more of their product. Quantifying damages in patent infringement cases can be the focus of a forensic and litigation services practice. THE PANDUIT CASE PROVIDED FOUR QUESTIONS CPA litigation
Who Will Take the Reins?
EXECUTIVE SUMMARY MORE THAN 50% OF PARTNERS AT CPA FIRMS are over 50 years old, and a significant number of firms now are run by baby boomers who will seek retirement during the next five to 10 years. There is a shortage of partnership candidates to take the reins. GROWING
Create an Effective Direct-Mail Campaign
MONTHLY CHECKLIST SERIES CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one such option. Here are some tips on how to overcome the
Marketing Materials and Malpractice Exposure
EXECUTIVE SUMMARY CARELESS ADVERTISING ASSERTIONS can lead to lawsuits. When a plaintiff’s lawyer evaluates a potential accounting malpractice claim, he or she typically will examine all of the advertising materials the CPA provided to the client. ADVERTISING THAT CREATES FALSE or unjustified expectations of favorable results is prohibited by law.
Small Firms: Think Big!
EXECUTIVE SUMMARY THE SARBANES-OXLEY ACT HAS CREATED new requirements for public companies, spurring greater demand for professional services and for a range of engagements that offer opportunities to well-positioned smaller firms. ONE RESULT IS A CHAIN REACTION in which the big firms are going to focus on certain services and
Features
SPONSORED REPORT
Preparing clients for new provisions next tax season
As the 2025 filing season approaches, H.R. 1 introduces significant tax reforms that CPAs must be prepared to navigate. These legislative changes represent some of the most comprehensive tax updates in recent years, affecting both individual and corporate taxpayers. This report provides in-depth analysis and guidance on H.R. 1.
From The Tax Adviser
October 31, 2025
Recent developments in estate planning
October 31, 2025
Current developments in taxation of individuals: Part 2
September 30, 2025
Current developments in taxation of individuals: Part 1
August 30, 2025
