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Award recognizes innovation in public accounting firms

Caitlin Lacher and Rachael Higginbotham, marketing team members with the Louisiana-based accounting and business advisory firm Postlethwaite & Netterville, received CPA.com’s Innovative Practitioners 2016 Award.

How new CPAs can build a book of business

New CPAs can plant the seeds of future business now by taking steps such as joining groups, solidifying relationships with their contacts, and using social media to raise their profile.

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How to find the right CAS clients

The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.