From signed hog hats to alumni-led peer panels, accounting programs are finding creative ways to motivate students to take — and pass — the CPA Exam before busy season begins.
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People and leadership skills
Why academics should care about AICPA’s Profession Ready Initiative
Workforce readiness has become a defining opportunity as the business environment grows more complex and technology reshapes how CPAs work.
How will accountants learn new skills when AI does the work?
As entry-level tasks are automated, the focus of training will shift to judgment, simulation, and continuous upskilling.
Experiential learning: A game changer for accountants
Online games allow students of all ages to deal with ethical dilemmas in real-world scenarios.
How to develop your career and aim for the C-suite
The route to CFO or CEO involves calculated risks that take you beyond your comfort zone — a decision-making reputation and strategic networking can help, too.
Talent shuffle: Why people want to change jobs and how leaders can adapt
Two Robert Half executives share data on what percentage of employees plan to look for new jobs in 2026 and what factors — from burnout to better benefits — are driving a potential shift. Listen to the podcast episode or read the Q&A.
Inside the AICPA’s effort to enhance the skills of early-career CPAs
An AICPA leader joins the JofA podcast to explain the Profession Ready Initiative, a comprehensive effort to strengthen early-career CPA skills. The conversation covers how research, technology trends, and employer feedback will shape the initiative.
Looking to land a CFO role? 2025 was a good year
The amount of turnover among CFO seats at big U.S. companies increased last year, along with company preference for promoting from within. An executive search firm’s annual report tracks the hiring trends.
Accountability the ‘No. 1 thing’ and other reflections from Bill Reeb
Former AICPA Chair Bill Reeb, CPA/CITP, CGMA, shares how he was drawn to becoming a CPA, along with advice on change management and succession planning. Reeb explains how momentum, the ability to face fear, and the prioritization of long‑term vision over short-term efficiency can shape effective leadership.
Report: AI speeds up work but fails to deliver real business value
Organizations are capturing speed through AI, but much of the reclaimed time is spent correcting or rewriting low-quality AI output, a global report says.
4 reasons why CAS offers a compelling career path
Why educators should help students explore the growing opportunities in client advisory services.
Rise2040: Envisioning the future of accounting and finance
The acclaimed futurist guiding the Association’s Rise2040 visioning project explains how to anticipate — and prepare for — the next 15 years.
Personal branding and networking strategies for today’s CPA
By building a brand that reflects your passions, you can stand out from the crowd and attract valuable opportunities.
Want to stop work from consuming your life? First, learn self-awareness
A CPA and award-winning JofA author shares how shifting from a survival mindset to an intentional one can help to reclaim time, energy, and purpose — without sacrificing success. Listen to the podcast episode or read the Q&A.
3 types of difficult people — and how to work better with them
An executive coach and author explains the reasons co-workers can become difficult, what makes them challenging to work with, and how to understand them better. Listen to the podcast episode or read the Q&A.
The accounting graduate pipeline: Where do things stand?
As public accounting firms continue to report a strong need for new talent, recent declines in accounting graduates are easing, according to the AICPA’s Trends report.
Reflecting on AI’s rise in accounting, looking to what comes next
A consultant and keynote speaker shares how AI, hybrid work, and uncertainty are reshaping the accounting profession. Ahead of his sessions at the Digital CPA Conference, Pascal Finette assesses the profession’s willingness to change.
Promotion opportunities abound for CFO hopefuls
One trend in a report on large company executive turnover: more hiring of internal candidates for vacant CFO seats.
AI, succession, the talent pipeline, and defining ‘unapologetic’ ambition
A profession leader and former AICPA chair shares what’s top of mind for corporate boards and looks ahead to topics of conferences in November and December. Listen to the podcast episode or read the Q&A with Kimberly Ellison-Taylor, CPA/CITP, CGMA.
Managing teams, managing time: The importance of setting expectations
Leaders explain how making sure new employees understand what to expect in terms of work schedule is a crucial step for building successful teams with staying power.
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How to find the right CAS clients
The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.
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