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TOPICS / MANAGEMENT ACCOUNTING

Elisabeth Sandersfeld, CPA, CGMA

Elisabeth Sandersfeld, CPA, CGMA, the CFO at Continental Western Group, Berkley Agribusiness, and Berkley North Pacific, talks about risk and planning for the unexpected.

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How to find the right CAS clients

The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.