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How CPAs helped save businesses during COVID-19

Many small businesses were forced to reinvent themselves to survive the COVID-19 pandemic. Learn how CPAs who offer client advisory services helped business-owner clients explore new options for creating revenue.

SBA streamlines forgiveness process for most PPP loans

The SBA issued new guidance intended to speed up and simplify the forgiveness process for Paycheck Protection Program loans of $150,000 or less, which represent 93% of the outstanding loans in the $800 billion program.

Ease staff’s fears about returning to the office

Firm leaders can address staff’s anxieties by discussing the rationale for returning to in-person work, communicating transparently about the safety measures they are taking, implementing employee feedback and, when possible, giving staff control over when they return.

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How to find the right CAS clients

The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.