Advertisement
TOPICS / PROFESSIONAL DEVELOPMENT

Advice from ENGAGE

The ENGAGE 2020 conference went all virtual this year because of the pandemic but still featured useful tips on accounting, auditing, technology, client services, and more.

Be the kind of boss employees want to work for

Managers can improve retention by finding the right way to motivate their employees, said ENGAGE 2020 speaker Liz Mason, CPA, the CEO and founder of High Rock Accounting. Choosing the right communication style and making employees feel supported are two more ways for managers to up their game, Mason said.

SPONSORED REPORT

How to find the right CAS clients

The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.