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How to make conference attendance pay off

Guest Lynne Waymon of Contacts Count joins this episode to explain how to navigate the sometimes awkward social situations created by conferences so that you can get your money’s worth out of your attendance.

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How to find the right CAS clients

The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.