Skip to content

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies. Read our privacy policy to learn more.

Close
AICPA-CIMA
  • AICPA & CIMA:
  • Home
  • CPE & Learning
  • My Account
Journal of Accountancy
  • TECH & AI
    • All articles
    • Artificial Intelligence (AI)
    • Microsoft Excel
    • Information Security & Privacy

    Latest Stories

    • Incorporating prompt engineering into the accounting curriculum
    • Create a dynamic to-do list with Excel’s checkboxes
    • Another way to manage authentication texts
  • TAX
    • All articles
    • Corporations
    • Employee benefits
    • Individuals
    • IRS procedure

    Latest Stories

    • Paper tax refund checks on the way out as IRS shifts to electronic payments
    • IRS keeps per diem rates unchanged for business travel year starting Oct. 1
    • Details on IRS prop. regs. on tip income deduction
  • PRACTICE MANAGEMENT
    • All articles
    • Diversity, equity & inclusion
    • Human capital
    • Firm operations
    • Practice growth & client service

    Latest Stories

    • Paper tax refund checks on the way out as IRS shifts to electronic payments
    • Practice mobility update: New NASBA tool tracks changes for CPAs
    • IRS keeps per diem rates unchanged for business travel year starting Oct. 1
  • FINANCIAL REPORTING
    • All articles
    • FASB reporting
    • IFRS
    • Private company reporting
    • SEC compliance and reporting

    Latest Stories

    • SEC accepting Professional Accounting Fellow applications
    • SEC names new chief accountant
    • SEC ends legal defense of its climate rules
  • AUDIT
    • All articles
    • Attestation
    • Audit
    • Compilation and review
    • Peer review
    • Quality Management

    Latest Stories

    • AICPA unveils new QM resources to help firms meet Dec. 15 deadline
    • 8 steps to build your firm’s quality management system on time
    • Auditing Standards Board proposes a new fraud standard
  • MANAGEMENT ACCOUNTING
    • All articles
    • Business planning
    • Human resources
    • Risk management
    • Strategy

    Latest Stories

    • Business outlook brightens somewhat despite trade, inflation concerns
    • AICPA & CIMA Business Resilience Toolkit — levers for action
    • Economic pessimism grows, but CFOs have strategic responses
  • Home
  • News
  • Magazine
  • Podcast
  • Topics
Advertisement
  1. newsletter
  2. Cpa Insider
CPA INSIDER

Use inclusion to make your firm stronger

Expert Steve Robbins addresses the importance of acceptance.

By Cheryl Meyer
June 4, 2018

Please note: This item is from our archives and was published in 2018. It is provided for historical reference. The content may be out of date and links may no longer function.

Related

May 1, 2018

Customizing talent development

April 30, 2018

Have you embraced innovation, diversity, and inclusion?

February 1, 2018

Why your CQ is just as important as your IQ (and EQ)

February 1, 2018

How to counteract unconscious biases

TOPICS

  • Firm Practice Management
    • Human Capital
    • Diversity, Equity and Inclusion

Throughout the years there’s been a lot of emphasis on the importance of embracing diversity within firms. But before organizations or individuals tackle this challenge, they need to look more closely at inclusion — making people feel part of a valued team while minimizing an environment of insiders and outsiders.

That was the message conveyed by Steve Robbins, Ph.D., in his webcast titled, “Your Brain is Good at Inclusion… Except When it’s Not,” aired Feb. 21 by the AICPA. Robbins specializes in communication, diversity, and inclusion and offers inspirational speaking and training to companies like Microsoft and Walmart. He is also head of S.L. Robbins & Associates, a Grand Rapids, Mich.-based consulting firm focused on human behavior.

His premise is this: It’s important to build inclusive cultures because people are “hard-wired to belong,” and because the human brain performs better when a person feels valued. Without inclusive cultures, discord can occur and fester. People in general are closed-minded, and their brains often take shortcuts, especially when they are tired and stressed, Robbins said. Closed-minded people “tend not to be open to new ideas and experiences. They like the status quo and prefer staying in their physical and mental comfort zones,” he added. And closed-minded individuals can often hold unconscious bias toward others, which can affect collaboration, communication, even hiring decisions — and foster a culture of exclusion.

Robbins offered this example during his webcast: Your firm has an open position for an accountant. Candidate A walks through the door, and the first thing you notice is this candidate looks like you, talks like you, and dresses like you. Then Candidate B walks through the door, and you immediately notice the person’s nose and tongue piercings, and a large neck tattoo. “Research suggests Candidate A gets selected 80% of the time,” he said in his talk.

Robbins calls this unconscious bias and self-talk “noise” — unwitting prejudices that prompt decisions, good or bad. It includes things like skin color, attractiveness, sexual orientation, gender, class, or education. “Noise can hide talent and lack of talent,” he noted.

He also addressed the concept of insiders versus outsiders. Professionals may give insiders the benefit of the doubt while forcing outsiders to prove themselves, and their brains often decide too quickly who is in or out. “Sometimes there is a bias that we didn’t recognize and we need to address it,” he said.

So how can organizations and CPAs handle unconscious biases to help develop a more creative, productive, innovative, and inclusive atmosphere? Robbins offered the following tips:

Advertisement
  • Identify your noise. Determine the noise that is affecting you or your organization. Do your firm’s leaders have unconscious biases that influence hiring decisions, and is this noise hurting or helping? “Take a critical analysis and recognize this,” Robbins said. “When you have a bunch of individuals who have similar noise, it becomes organizational noise.” In addition, if your clients won’t work with a tattooed CPA, your firm’s leadership needs to determine its own value system. “Do you sacrifice a client because their values go against your own values?” he asked.
  • Practice mindfulness. Take a break, breathe, meditate, and do this regularly. Be aware of your internal state, pause to consider options and outcomes for your actions, and mindfully choose measures that can help you and your organization, Robbins advised. Those who practice mindfulness are “less reactive and more thoughtful in their decision-making,” he said.
  • Step out of the box. Don’t mingle only with people like you. “Spend time out of your cognitive and physical comfort zones to get to know people from different cultures,” Robbins said. “Push yourself out of your own comfort zones and expand your knowledge.” By doing this, you can become more open-minded and understanding of diverse viewpoints — and create feelings of inclusion.

Cheryl Meyer is a freelance writer based in California. To comment on this article or to suggest an idea for another article, contact Chris Baysden, JofA senior manager of newsletters, at Chris.Baysden@aicpa-cima.com

Advertisement

latest news

September 24, 2025

Paper tax refund checks on the way out as IRS shifts to electronic payments

September 24, 2025

Practice mobility update: New NASBA tool tracks changes for CPAs

September 23, 2025

IRS keeps per diem rates unchanged for business travel year starting Oct. 1

September 22, 2025

Managing teams, managing time: The importance of setting expectations

September 19, 2025

Details on IRS prop. regs. on tip income deduction

Advertisement

Most Read

MAP Survey finds CPA firm starting pay on the rise
IRS finalizes regulations for Roth catch-up contributions under SECURE 2.0
NASBA, AICPA release proposed revisions to CPE standards
IRS releases draft form for tip, overtime, car loan, and senior deductions
Congress passes act allowing tax relief when a state declares disaster
Advertisement

Podcast

September 25, 2025

Professional liability risks related to Form 1065, CPA firm acquisitions

September 18, 2025

‘We’re still the thinkers’ — a reminder for tax pros in the AI era

September 11, 2025

Strong storytelling helps speakers deliver ‘medicine’ without the aftertaste

Features

Calming nervous clients nearing retirement
Calming nervous clients nearing retirement

Calming nervous clients nearing retirement

7 retirement tips for small firm CPAs
7 retirement tips for small firm CPAs

7 retirement tips for small firm CPAs

Building a better CPA firm: Stepping up service offerings
Multi-colored plus signs

Building a better CPA firm: Stepping up service offerings

2025 tax software survey
Smiley, frowney, and neutral faces for Tax Software Survey.

2025 tax software survey

FROM THIS MONTH'S ISSUE

Flip out with the latest Tech Q&A

The September Technology Q&A column shows how to create dynamic to-do lists with Excel's checkboxes and also how to set up multifactor authentication texts that don't rely on phones. Flip through both items and view a video walkthrough in our digital format. 

From The Tax Adviser

August 30, 2025

2025 tax software survey

August 30, 2025

Are you doing all you can to keep the cash method for your clients?

July 31, 2025

Current developments in S corporations

July 31, 2025

Paid student-athletes: Tax implications for universities and donors

MAGAZINE

September 2025

September 2025

September 2025
August 2025

August 2025

August 2025
July 2025

July 2025

July 2025
June 2025

June 2025

June 2025
May 2025

May 2025

May 2025
April 2025

April 2025

April 2025
March 2025

March 2025

March 2025
February 2025

February 2025

February 2025
January 2025

January 2025

January 2025
December 2024

December 2024

December 2024
November 2024

November 2024

November 2024
October 2024

October 2024

October 2024
view all

View All

http://JofA_Default_Mag_cover_small_official_blue

PUSH NOTIFICATIONS

Coming soon: Learn about important news

CPA LETTER DAILY EMAIL

CPA Letter Logo

Subscribe to the daily CPA Letter

Stay on top of the biggest news affecting the profession every business day. Follow this link to your marketing preferences on aicpa-cima.com to subscribe. If you don't already have an aicpa-cima.com account, create one for free and then navigate to your marketing preferences.

Connect

  • X Logo JofA on X
  • facebook JofA on Facebook

HOME

  • News
  • Monthly issues
  • Podcast
  • A&A Focus
  • PFP Digest
  • Academic Update
  • Topics
  • RSS feed rss feed
  • Site map

ABOUT

  • Contact us
  • Advertise
  • Submit an article
  • Editorial calendar
  • Privacy policy
  • Terms & conditions

SUBSCRIBE

  • Academic Update
  • CPE Express

AICPA & CIMA SITES

  • AICPA-CIMA.com
  • Global Engagement Center
  • Financial Management (FM)
  • The Tax Adviser
  • AICPA Insights
  • Global Career Hub
AICPA & CIMA

© 2025 Association of International Certified Professional Accountants. All rights reserved.

Reliable. Resourceful. Respected.