Cost-of-living increases could hurt 2026 financial goals, poll says

Most Americans are entering 2026 with strong financial aspirations, but half fear cost-of-living increases are an obstacle to meeting those goals, according to a new survey conducted by The Harris Poll on behalf of the AICPA.

“Americans are determined to take control of their finances in 2026, but the reality of rising costs means planning and flexibility are more important than ever,” Pamela Ladd, CPA/PFS, senior manager–Personal Financial Planning at the AICPA, said in a news release. “Defining your goals, choosing sustainable steps, and getting help from online resources or a CPA professional can help consumers stick to their goals.”

Survey results

The survey showed that 92% of Americans have financial goals for 2026, with 77% listing saving money as one goal. One-third said paying down debt, such as credit cards and student loans, is a goal.

But 50% say they fear that the rising cost of living could prevent them from meeting their goals, while 41% list unexpected expenses, including medical bills, as a potential problem. Twenty-six percent say they’re concerned about job/income loss or uncertainty.

And if the previous year is any indicator, Americans are unlikely to succeed in meeting these financial goals: 81% of the 82% who had goals in 2025 said they did not stick to them. At 36%, the rising cost of living was the top reason for falling short of those goals.

How to be successful

Ladd recommended ways to meet financial goals. “You can define your goals in detail: the amount of money, the amount of time, and potential roadblocks,” she said in a video. “Write down your goals and picture what it will look like and feel like when you have achieved them. Choose attainable steps that will help you stay on track and support you long term. Make it easier for you not to quit.”

Online resources and tools are available, and a professional such as a CPA can help find those, she said.

And don’t forget to celebrate along the way.

“Motivate yourself by focusing on your goal,” Ladd said. “Track your progress. Celebrate your wins. Indulge in inexpensive splurges or rewards to help keep up your momentum.”  

Survey method

The online survey was conducted within the United States from Dec. 18-22, 2025, among 2,079 adults. 

— To comment on this article or to suggest an idea for another article, contact Martha Waggoner at Martha.Waggoner@aicpa-cima.com.