CPA2Biz, the commercial subsidiary of the AICPA, is changing its corporate name to CPA.com.
Erik Asgeirsson, president and CEO of CPA.com, announced the change at the AICPA Council meeting in Scottsdale, Ariz.
The CPA.com brand is not new to CPA2Biz. The company has used the brand in marketing its digital services offerings.
The company said in a news release that the CPA.com name more closely aligns with the organization’s mission of “empowering CPAs and businesses for the digital age.”
“CPA.com has been serving as a strong umbrella brand for us for the past 18 months,” said Asgeirsson in a news release. “It’s a high-quality asset, so elevating it to our company name was always a consideration and more a matter of ‘when’ not ‘if.’ The new name is strong, simple, and clear, and reflects a digital service offering that is growing to meet the needs of CPAs. The time is right to make this switch.”
CPA.com partners with a number of companies to offer CPA firms cloud-based accounting, audit confirmation, workflow, billing, and payroll services they can leverage to improve operations or provide services to clients. CPA.com also runs the online AICPA Store, which will remain at the web address cpa2biz.com for the foreseeable future.
“For more than a decade, CPA2Biz has stayed true to its mission and become a valuable resource for AICPA and its members through services to firms,” said Barry C. Melancon, CPA, CGMA, the AICPA’s president and CEO. “What better way to serve the market through those firms than to leverage CPA.com. It is a win for the profession as we constantly strive to enhance the CPA brand and for CPA.com as a company as it focuses on providing unique services to the AICPA membership.”
Jeff Drew is a JofA senior editor.