Featured Online Content for January 2011

FEATURED VIDEO

Changes Ahead for the CPA Exam

January marks the start of some of the biggest changes to the CPA exam since it moved from paper and pencil to computers. In this video, Colleen Conrad, past chair of the AICPA Board of Examiners, highlights some of the differences test takers should expect.

Also on journalofaccountancy.com, read about plans to offer the Uniform CPA Examination in international locations this year, including Japan, Kuwait and Lebanon.

ONLINE EXTRAS

PRACTICE AID

Tax Return Preparer Registration

A working group of the AICPA Tax Division provides an overview of how CPAs and other tax return preparers can comply with the new preparer registration requirements, including obtaining or renewing preparer tax identification numbers (PTINs). The Microsoft PowerPoint series of slides may be used or adapted for presentations within firms or other groups.

ARTICLE

Economic Outlook in Business & Industry

Read results of the AICPA/UNC Kenan-Flagler Business & Industry Economic Outlook Survey Q4 2010. The survey, conducted between Nov. 9 and Nov. 30, includes responses from CPAs in business and industry on topics such as hiring and employment, prospects for the economy and their own organizations, and plans for expansion.

VIDEO

Simplifying Succession

Do you want to position your firm or company for smooth succession? Get back to basics and be careful not to build your business around a superstar, says Bill Reeb, CPA/CITP, the CEO of the Succession Institute. In this video, hear Reeb’s succession planning tips and an assessment of the firm merger and acquisition outlook.

SOCIAL MEDIA TIP

How-To’s for Novices

Social media and networking sites can help firms and businesses achieve various marketing, practice development, and client retention and engagement goals.

Whether you’re active on social media sites or just getting started, here are some websites that can help you keep up with social media trends:

Social Media Examiner. This free online magazine has case studies, reviews, videos, research and expert interviews for businesses using Facebook, Twitter and LinkedIn, with a focus on how best to use these tools to find leads, increase sales and generate brand awareness. Visit socialmediaexaminer.com.

Mashable. This source for social media news and Web tips offers reviews of new websites and services, plus user guides to major social media sites, including Facebook and Twitter. Visit mashable.com/social-media and mashable.com/business.

Social Media Today. Contributors to this site provide ideas for engaging customers and prospects and building relationships. Visit socialmediatoday.com.

For more social media tips, visit facebook.com/JournalofAccountancy. Click the “Tips” tab.

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