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PEOPLE, LEADERSHIP & ADVANCEMENT
Photo of a group of nontraditional students in a CPA program offered by the University of Memphis.

Retaining nontraditional accounting students

Discover how a one-day University of Memphis program empowers nontraditional accounting students to stick with their major and embark on accounting careers.

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How to find the right CAS clients

The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.