Firms and finance departments implement changes to improve the employee experience and create more career accountants.
September 2024 - Journal of Accountancy
- Magazine
- September 2024


How academia is tackling the accounting talent shortage
Tactics include second-chance test taking, expanded curricula, extra help for at-risk students, and more. Early results are encouraging.

Taxation of influencers: Gifts with strings attached?
Individuals promoting retail brands to their online audience may need to report taxable compensation for any benefit received.

Using data to optimize marketing and sales strategies
CPAs who want to drive greater profitability and growth must understand customer acquisition costs and customer lifetime value.

Scaling with offshoring
Nick Sinclair, founder, TOA Global, discusses why forward-thinking firms are adopting a blended talent model, integrating onshore, offshore, and on-demand teams.
COLUMNS
PROFESSIONAL LIABILITY SPOTLIGHT
TAX MATTERS
Features
SPONSORED REPORT
Preparing clients for new provisions next tax season
As the 2025 filing season approaches, H.R. 1 introduces significant tax reforms that CPAs must be prepared to navigate. These legislative changes represent some of the most comprehensive tax updates in recent years, affecting both individual and corporate taxpayers. This report provides in-depth analysis and guidance on H.R. 1.