Firms and finance departments implement changes to improve the employee experience and create more career accountants.
September 2024 - Journal of Accountancy
ACADEMICS & TALENT
How academia is tackling the accounting talent shortage
Tactics include second-chance test taking, expanded curricula, extra help for at-risk students, and more. Early results are encouraging.
TAX
Taxation of influencers: Gifts with strings attached?
Individuals promoting retail brands to their online audience may need to report taxable compensation for any benefit received.
CORPORATE FINANCE
Using data to optimize marketing and sales strategies
CPAs who want to drive greater profitability and growth must understand customer acquisition costs and customer lifetime value.
ADVERTISING SUPPLEMENT
Scaling with offshoring
Nick Sinclair, founder, TOA Global, discusses why forward-thinking firms are adopting a blended talent model, integrating onshore, offshore, and on-demand teams.
COLUMNS
PROFESSIONAL LIABILITY SPOTLIGHT
TAX MATTERS
SPONSORED REPORT
How to find the right CAS clients
The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.
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