How new CPAs can build a book of business

Building strong, genuine relationships is one of the best ways to drive business.

Bryan Carpenter, CPA, CGMA, an audit manager for LevitZacks in San Diego, has developed a brand as the Craft Beer CPA to attract clients.
Bryan Carpenter, CPA, CGMA, an audit manager for LevitZacks in San Diego, has developed a brand as the Craft Beer CPA to attract clients. (Photo by Zach Cordner/AP Images)