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The magazines

Andy Armanino, CPA

Andy Armanino, CPA, is the managing partner of Armanino LLP, a large CPA and consulting firm based in California.

Awards recognize firm and individual public service

Terry Murphy, of Ann Arbor, Mich., received the 2014 Public Service Award for Individuals. DiSanto, Priest & Co., a CPA firm in Warwick, R.I., received the 2014 Public Service Award for Firms.

Q&A: Price-sensitivity training

To price effectively, CPA firms first need to determine clients’ price sensitivity. Author and consultant Ron Baker, an unabashed value-pricing champion, explains how firms should communicate with clients to develop effective pricing.

Intent to rent

Taxpayers will not be able to deduct expenses and losses related to a former personal residence if the facts and circumstances fail to show the conversion was for income-producing purposes.

Meeting scheduler: Do Doodle

Q: Can you recommend a good solution for scheduling meetings among people who use different calendar systems?

Eliot M. Lurier, CPA

Eliot M. Lurier, CPA, the CFO of Joslin Diabetes Center in Boston, says being involved in the fight against the autoimmune disease is especially personal.

Expanding your app-titude

A monthly look at mobile apps that can make the CPA’s job and life better. This month: ScanBizCards; TripIt; and LinkedIn Connected.

YouTube: A timely video

Q: Is there a way to send someone a YouTube link that starts playing at a specific point in the video, say 50 seconds into the video?

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How to find the right CAS clients

The key to success with CAS is selecting the best clients. Tools like ideal client profiles (ICPs), buyer personas, and even artificial intelligence can help identify the businesses that best fit each CAS practice.