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BUSINESS & INDUSTRY

Scenario Planning: Navigating Through Today’s Uncertain World

Imagine you are sitting at your desk in September 2007. The Dow is close to 13,900; U.S. unemployment is 4.5%; and oil is $45 a barrel. You are in the middle of developing your organization’s plans and budgets for 2008. How likely is it that the assumptions in your 2008

TAX

Act 2 for Business Tax Incentives

Enacted in the waning days of the 111th Congress, the Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010 (2010 Tax Relief Act, PL 111-312) was a creature of political compromise. But the act nonetheless built upon already attractive incentives that had been passed only a few months

PRACTICE MANAGEMENT

LinkedIn Tips for CPAs

Say you run a small accounting practice but are not a marketing expert. What can you do to build your business that’s easy, quick and inexpensive? The answer is LinkedIn. The LinkedIn platform is designed specifically for business use. It is the social media of choice for more than 90

PROFESSIONAL ISSUES

Institute Launches New Career Website for Future CPAs

The Institute launched a new website, This Way To CPA, devoted to the needs of college students interested in becoming CPAs and graduates preparing for the CPA examination. The site, www.thiswaytocpa.com, provides career insights, career planning resources, studying strategies and social networking opportunities. It follows the AICPA’s Start Here, Go

BUSINESS & INDUSTRY

How to Land an SBA Loan

With all of the uncertainty around maintaining a predictable flow of capital to businesses, a commercial loan provided by a bank but guaranteed by the federal government almost sounds too good to be true. Standing behind such loans is one of the responsibilities of the U.S. Small Business Administration’s (SBA)

BUSINESS & INDUSTRY

Corporate Finance Salary Outlook

In corporate finance these days it pays to specialize. A look at anticipated starting salaries for 2011 shows positions that are more niche than generalist in flavor are likely to see the biggest pay gains compared with 2010. “The more specialized you are, the more desirable you are,” said Carol

PRACTICE MANAGEMENT

Are You Linked In?

While LinkedIn provides benefits particularly helpful for accountants, it is important to review all that a free, basic LinkedIn account offers. From profile creation to making connections and recommendations, LinkedIn tools can benefit users in any profession. CREATING AN ACCOUNTGetting started with LinkedIn begins with visiting linkedin.com to create a

FROM THIS MONTH'S ISSUE

AI risks CPAs should know

Are you ready for the AI revolution in accounting? This JofA Technology Q&A article explores the top risks CPAs face—from hallucinations to deepfakes—and ways to mitigate them.