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The Envelope, Please
Please note: This item is from our archives and was published in 2007. It is provided for historical reference. The content may be out of date and links may no longer function.
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These days, Americans do everything from paying bills to buying groceries online, but when it comes to confidential business communications, maybe we like things the old-fashioned way.
An International Communications Research survey commissioned by Pitney Bowes, a mailstream technology company, found that 86% of consumers prefer to receive bills, bank statements and financial reports via mail; only 10% of respondents wanted this information sent over e-mail. They were also less likely to discard unopened mail (31%)—including new product advertisements, catalogs and marketing materials—than unsolicited e-mails (53%).
Source: Pitney Bowes, http://news.pb.com .