Great Article, Bad Headline
BY ELINA CHU
Nicholas Mastracchio Jr.’s article (“ Value Proposition
,” June 07, page 82) is the best-ever article published to promote our
profession. “Why Hire a CPA?” is a much better title than “Value
Technology assessments may open the door to new engagement opportunities for your firm. What is a technology assessment? How do you perform one? JofA Tech Q&A author J. Carlton Collins shows you in a detailed explanation.