Great Article, Bad Headline

BY ELINA CHU

Nicholas Mastracchio Jr.’s article (“ Value Proposition ,” June 07, page 82) is the best-ever article published to promote our profession. “Why Hire a CPA?” is a much better title than “Value Proposition.”

Elina Chu, CPA
San Francisco

SPONSORED REPORT

A new line of business to consider

Technology assessments may open the door to new engagement opportunities for your firm. What is a technology assessment? How do you perform one? JofA Tech Q&A author J. Carlton Collins shows you in a detailed explanation.

FEATURE

Maximizing the higher education tax credits

A counterintuitive strategy can save taxes by including otherwise excludable scholarships in gross income.