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One firm is taking a show-and-tell approach to recruiting.

Deloitte & Touche USA LLP staffers were encouraged to submit short films that express the organization’s culture and values for the “What’s Your Deloitte?” online film festival, an initiative that aims to attract Generation Y employees

“It’s very clear to us that the integration of self-expression opportunities through film and other media are essential to recruiting and retaining top talent. Plus it’s a heck of a lot of fun,” said Cathy Benko, Deloitte’s managing principal of talent.

The 370 entries were posted on an intranet site, where they were rated by Deloitte employees. The winning film and top 13 finalists can be seen at www.youtube.com/profile?user=DeloitteFilmFest.

The winning films will be integrated into college campus recruiting programs as “ice breakers” for students. “The concept is that no one can show students what Deloitte is all about better than our own professionals,” said Diane Borhani, Deloitte’s U.S. campus recruiting lead, who noted that the company is looking to make the film festival an annual event.

Soure: Deloitte & Touche USA LLP, www.deloitte.com.