- Column
- Smart Stops on the Web
Smart Stops on the Web
BY VINCE NOLAN AND AMELIA RASMUS
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| SMALL BUSINESS
SITES | |
A SMALL BIZ POWERHOUSE
www.powerhomebiz.com
This Smart Stop offers plenty of resources to
get your small business clients off to a good start.
Check out the Financing a Business area for tips on
controlling taxes and cash flow or read about the
five basic rules of Internet marketing. See a
glossary of business terms and free sample business
plans. The site also has links to about 40 blog
directories, which can help clients reach a wider
market for their Web content.
ONE-STOP SHOP
http://smallbusiness.yahoo.com
You’ve used Yahoo for personal
e-mailing, news headlines and stock prices; now
you can visit Yahoo Small Business for information
on opening a business and creating a professional
Web site. Share 10 tips for new small businesses
with your clients and learn about franchising
opportunities. Other useful tools include package
tracking, loan calculators and ZIP code lookup.
There’s also a section on avoiding legal troubles
with employees.
Big Small Biz Considerations
www.smartbiz.com
Visitors to this e-stop can
register for free access to all its content,
including sections on making the most of your Web
site and keeping visitors from leaving. Learn how
start-ups and small businesses can use blogs to
their advantage. Download dozens of sample
business forms and policies. Read discussions on
whether you should buy or lease an automobile and
10 red flags that indicate potential overbilling
of legal fees.
GET THE INSIDE INFO
www.publicityinsider.com
Visit the site of Bill Stoller,
who has spent more than 20 years in public
relations, to learn publicity secrets that can get
your small business noticed. Learn how to write
effective fact sheets, media alerts, press
releases and pitch letters. Also get Internet
publicity tips and advice from seasoned editors
and reporters on story ideas the media want to
hear.
WATCH AND LEARN
www.sbtv.com
Small Business Television is a TV network on
the Web for entrepreneurs. Via video clips, a
variety of experts show and tell you how to run
your business, relay their success stories, offer
tips on going global and provide information about
conferences and associations. The site features
clip categories for marketing, technology, money,
law and more, as well as channels devoted to women
and Hispanic business owners. |
| GENERAL INTEREST SITES
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THE HIGH ROAD
http://ethics.iit.edu
Professionals interested in staying
on the straight and narrow can find guidance at the
Illinois Institute of Technology’s online Center for
the Study of Ethics in the Professions. Research how
to write a code of ethics for your firm, find links
to user guides and read actual codes of ethics from
various industries including communications,
finance, law and management. Get case studies on
business and finance ethics, as well as sample cases
used in the 12th annual Intercollegiate Ethics Bowl.
TUITION TUTORIALS
www.salliemae.com
Personal financial planners will
want to bookmark this Smart Stop for clients with
children looking to pay college tuition. Find tips
on saving for school, understanding costs and
assessing financial need, as well as links to
applications and checklists for loan programs.
Find tools to estimate monthly payments and
calculate savings. Also read Sallie Mae’s How
to Pay for College: A Practical Guide for
Families.
WIT AND WISDOM
www.taxtwist.com
Enrolled agent Eva Rosenberg’s Web site
offers visitors a break from the usual tax rules
and regulations with humorous anecdotes—the credit
card company that kept billing a deceased customer
for annual service charges—and inspirational tales
such as the one about 9/11 victims. Also get a tax
calendar with annual deadlines and a link to her
other site, www.taxmama.com
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FOR THE JET SET
www.businesstravel.com
Find out how to deal with flight
delays and remove stains from your favorite suit,
all on the same site. You can read articles aimed
at frequent flyers or book flights, rental cars
and hotel rooms. Click to find business-info
links, travel resources such as currency
converters, and a list of foreign tourism bureaus.
HERE’S TO YOUR HEALTH
www.mayoclinic.com/health/working-life/WL99999
The Working Life section of the
Mayo Clinic’s Web site offers plenty of advice to
cure what ails you at the office. For example, the
tips for maintaining work-life balance can help if
you’re returning from maternity leave or have a
sick child at home. You can also read articles
that provide solutions to work-induced problems
such as eye strain, stress and burnout. The On the
Job link leads to a page of tools and topics that
can help you make your career more rewarding or
bridge the generation gap among employees. | |