Get the Word Out

EXECUTIVE SUMMARY

CPAs can use Web sites to store many years of data, permitting clients quick and easy access 24/7. The sites, also called reporting portals, can handle data that are formatted in many different ways. Data that are otherwise hard to display can be formatted without any special technology so they can be read by a Web browser. A special function in Excel can transform a static file being uploaded to a Web site to a dynamic, or interactive, file. Typical dynamic worksheets are loan-payment calculators and pivot tables, whose data adjust when their underlying information change. Easy access to sensitive client data comes with a price. You don’t want such information to be easily accessible to everyone, so you must implement very effective security measures. If your organization’s Internet site does not have effective security, you have two choices: Hire a Web consultant with security experience or rent a professionally managed site and let its specialists set up a security system for you. Jeff Lenning, CPA/CITP, is the founder of Click Consulting ( www.clickconsulting.com ), Seal Beach, Calif., which specializes in network support and application development. His e-mail address is jeff@clickconsulting.com .

ow do you distribute financial reports to clients, shareholders and key people in your organization? If you’re low-tech, you probably mail them. If you’ve been following my suggestions of several years ago, you create hyperlinks in Excel files and e-mail the files so clients can drill down into them for details (see “ Financial Reports in a Snap, ” JofA , Apr.00, page 31). But today’s technology lets you do it a better way: uploading all clients’ financial information into a Web site so they can access current and past reports 24/7, no matter how the data were originally formatted. If you want to learn how to do that, read on.

As you know, client data come in different formats. For example, tax software programs calculate and display returns with proprietary technology, and usually are able to convert themselves into the free Web-friendly Adobe Acrobat (files with a .pdf extension). Tax professionals usually prepare support data for schedule D basis computations in Excel, which isn’t native to a Web browser, but it, too, can convert itself to hypertext markup language (HTML) so browsers can read it. P&L statements, which CPAs usually calculate and display with proprietary accounting software programs, also can translate themselves into Adobe Acrobat. Thus CPAs can easily store this virtual Tower of Babel of financial information, and clients can easily access it any time of the day or night via a Web site without any special technology.

A Web site also lets you extend Excel’s presentation in a very powerful way. If you display a static worksheet, such as a balance sheet, and change only a single number on it, you have to replace the entire worksheet. But a special function in Excel transforms a static file being uploaded to a Web site into a dynamic, or interactive, file. Typical dynamic worksheets are loan-payment calculators and pivot tables, whose data adjust when their underlying information changes; there’s no need to upload a whole new worksheet.

A B ANK OF D ATA
WNow that we’ve described the flexibility and diversity of information that can be stored on the Web, let’s see what such a site, also called a reporting portal, looks like. Exhibit 1 shows a screenshot of a typical opening page of a portal created by a CPA firm. As you can see, it contains three years of data—2003 to 2005—for client John Smith.

A click on any of the years’ icons drills down to three further choices for that period: a .pdf copy of the client’s 2004 final tax return, an HTML version of an Excel file on schedule D basis support and a .pdf version of final QuickBooks financial statements ( exhibit 2 ).

If a client is applying for a mortgage, say, and needs a copy of last year’s tax return and a current P&L statement, all he or she has to do is open the portal and click on a few icons for immediate access.

C ONVERT AN E XCEL F ILE
To transform an Excel worksheet so it can be viewed by a browser, begin by opening the target file, which has an .xls extension (see exhibit 3 ).

Then click on File , Save as Web Page ( exhibit 4 ).

That launches the first screen of a Save As wizard ( exhibit 5 ) that performs the actual conversion. In the File name box add a name; I used bsheet.htm . Be aware that the original Excel file ( .xls ) is left intact. You can select how much of the spreadsheet to include in the new bsheet.htm . You’ll get the entire workbook if you place a check next to Entire Workbook or just the current worksheet if you check Selection: Sheet . Click on Save .

When the .htm page appears, it will be an exact visual duplicate of the original file right down to the formatting of the double underlines ( exhibit 6 ).

Finally, to make the report available for viewing, upload bsheet.htm to your Web server.

INTERACTIVE DISPLAY
To prepare a dynamic display for the site, create an interactive file, such as a loan-payment worksheet (see exhibit 7 ), which uses Excel’s = pmt() function in C6 to perform the dynamic calculations.

Then follow the same steps for a static file except place a check in the Add interactivity checkbox (see screenshot at right) in exhibit 5 .

To specify additional options, click on the Publish button (see exhibit 5 ) to produce the dialog shown in exhibit 8 , below.

Make sure you select Spreadsheet functionality from the Add interactivity with option. The other choices in that menu are Pivot Table functionality , which allows you to display pivot tables, and AutoRepublish option, which automatically uploads to the site any revisions you make in that workbook.

Click on Publish to close the wizard and the loan-payment workbook is ready for use.

Alert : In order to use the dynamic worksheet you must access it with Microsoft’s Internet Explorer browser; it will not work with Firefox or any other browser.

THE SECURITY ISSUE
Easy access to sensitive client data comes with a price. After all, you don’t want such information to be readily available to everyone. So you must implement very effective security measures to be sure only authorized users get at it.

If your organization’s Internet site is of a do-it-yourself variety, it’s not likely to have an effective security feature. That leaves you two choices: Engage a Web site consultant with security experience, or instead of using your own site, rent a professionally managed site and let its specialists set up a sophisticated security system for you. For a list of vendors that provide such services, see “ Space for Rent, ” below.

As you can see, using a reporting portal provides you with a convenient place to store many years of data and allows your clients to view information, even if it’s formatted in proprietary ways.