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Great Work, Guys!

BY DANIEL L. WOLF

Please note: This item is from our archives and was published in 2002. It is provided for historical reference. The content may be out of date and links may no longer function.

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Hats off to Solomon Greenspan, CPA, and the members of J.H. Cohn LLP for their innovative networking game (“Teaming up for the Bottom Line,” JofA , Jan.02, page 43). It is good when partners and administrators realize all the people in a CPA firm can and should be involved in marketing.

My experience has always been the opposite. Partners and managers kept their clients private and failed to utilize other staff to help them. This practice hindered the growth of the firm as the younger employees were prevented from learning all the skills they needed. How very shortsighted those firms were and will continue to be.

I became a sole practitioner after working eight years in three firms. I know the value of marketing and networking. Unfortunately, I had to learn it on my own. I wish there had been a Solomon Greenspan or a firm like J. H. Cohn to teach me.

Daniel L. Wolf, CPA
Marlton, New Jersey

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