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TECHNOLOGY

The Tao of Intranets

EXECUTIVE SUMMARY TECHNICALLY, INTRANETS ARE WEB SITES with access limited to an entity’s employees. However, this reduces them to mere technological devices. A truly useful intranet is a tao—a way to organize the information for a company, firm or client, not a product. EVERY COMPANY HAS AN INTRANET ALREADY: all

AUDITING

The Power of Cash Flow Ratios

EXECUTIVE SUMMARY CASH FLOW RATIOS ARE MORE RELIABLE indicators of liquidity than balance sheet or income statement ratios such as the quick ratio or the current ratio. LENDERS, RATING AGENCIES AND WALL STREET analysts have long used cash flow ratios to evaluate risk, but auditors have been slow to use

SOFTWARE

Sharpen Your Spreadsheet Skills

A little more than a decade ago, the only productivity tools available to accountants—aside from an endless supply of black coffee—were a calculator, a sharp pencil and an eraser. Today, thanks to the personal computer, scores of programs can help CPAs carry out most of the diverse projects they regularly

TAX

New Gift Tax Considerations

EXECUTIVE SUMMARY THE TAXPAYER RELIEF ACT OF 1997 made a number of changes in the U.S. transfer tax system, including new rules taxpayers must follow for filing gift tax returns. UNDER A TAX COURT RULING IN Smith v. Commissioner, the IRS has the right to revalue a gift for estate

PERSONAL FINANCIAL PLANNING

Entering the Realm of Investment Services

Disclaimer: The facts in this article were obtained solely through interviews with people quoted or companies discussed in the article. The Journal of Accountancy does not endorse or recommend any particular turnkey providers, investment advisers, broker-dealers or money managers. It’s only natural that CPAs, who know so much about clients’

MARKETING

Be a Go-To Person

EXECUTIVE SUMMARY HAVING A GREAT DEAL OF KNOWLEDGE and experience in a niche is helpful, but being the industry champion (a “go-to” person) has a greater impact in the marketplace. A go-to person is perceived as one of the most knowledgeable experts in the field DO ENOUGH RESEARCH BEFORE you

THE ONLINE ACCOUNTANT

A WebTrust Experience

Because e-commerce is so new, much of what the experts say about it is really in theory: Consumers will buy many different products online because of the convenience, in theory. Once consumers are assured of a reasonable level of security, they won’t hesitate to send credit card numbers over the

THE SMALL PRACTITIONER

A Good Hire Is Hard to Find

EXECUTIVE SUMMARY SMALL FIRMS ARE FINDING FEWER PEOPLE in the talent pool, and those seeking work may not have the proper backgrounds or are unwilling to take on some of the demands of a career in public accounting. However, firms can continue to thrive by taking innovative approaches to hiring

FROM THIS MONTH'S ISSUE

AI risks CPAs should know

Are you ready for the AI revolution in accounting? This JofA Technology Q&A article explores the top risks CPAs face—from hallucinations to deepfakes—and ways to mitigate them.