User-friendly internet: Carlton's pondering

By J. Carlton Collins, CPA

More websites today seem to publish their articles across multiple webpages (most likely so they can generate more page views and advertising hits); sometimes I find myself clicking the Next button several dozen times just to read a single article; perhaps you recognize these notorious buttons below.


This multipage format often makes reading those articles a lengthy and tiresome process, especially on mobile devices with slower internet speeds. As a response, over the past few months, as I've encountered this type of article format, I have simply deleted those reading sources from my link list of frequent reading sites—and my reading productivity has improved. I wonder if those websites know they are pushing some of their readers away with their convoluted reading format, perhaps forever. 

About the author

J. Carlton Collins ( is a technology consultant, a CPE instructor, and a JofA contributing editor.

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