What makes NextGen clients different

Featuring Jennifer Wilson, co-founder and partner with ConvergenceCoaching LLC


Transcript:

NextGen clients differ from traditional clients in that they really want more of maybe a high-touch service, but not necessarily an in-person service. That's one of the misnomers, is that the NextGen client is going to come in for the traditional annual tax meeting face to face, that they want you to come to their office and deliver the financial statements. They are going to look for more of a virtual service or remote service model. When they do meet face to face, it might not be in the delivery of the actual transactional compliance product. They might want to meet face to face to do more strategic planning, more visioning, think longer range, talk about possible strategies, and so the way that they're going to want to be served is different.

They're also going to want to have more technology touches. They’re going to want more self-service. They're going to want to be able to access portals where not just their deliverables for compliance are stored, but where maybe they could use it as storage for their wealth management documents, for their estate and trust documents, for other elements of their financial management. And they're going to be looking for firms to provide a more digital experience.

 

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