Video transcript:
When you are talking about the culture in the accounting firm, it really talks about our behaviors every single day, the things we believe in, how we act, how we behave, our habits, the practices we have. And so culture is our identity, it’s who we are, it’s when people look at us, it’s how they define us. And sometimes we don’t always define our culture ourselves, but we do have a culture and people do recognize who we are as an organization. And it’s our culture, it’s our people, it’s how we behave, it’s just who we are that is our culture.
We have always emphasized culture in our firm, it’s been on the top of our list. And in a profession where turnover is high, retention is low, we believe the reason we have low turnover and high retention is truly because of our culture. We have created a place where people want to work and want to be, and so culture translates itself into [improved] retention.
When it comes to the success of our organization, we believe our culture and the way we define it, it not only shows up in the way our people behave, but it shows up with how they treat our clients. And so that client experience and that customer service that we are really looking to achieve can be defined by our culture.
