I think one of the first things that firms need to do to start landing the right talent is to rethink how they are hiring for talent, and really rethink what they need for their positions.
One of the shifts that a lot of firms are going to have to make isn’t just how do we create a more attractive job description, or how do we market to recruit those people better, but what do we actually need in those, and starting to explore filling roles with maybe nontraditional backgrounds that we haven’t looked at before, like bringing in from industry or bringing in different backgrounds, like data analytics.
I don’t believe that going forward that every position will need to be performed by a CPA because the jobs that CPA firms are doing are going to be shifting beyond what we would traditionally need a CPA for. That’s one of the things that I think they have to start by looking at. The other is that they have to rethink how they’re recruiting and stop being reactive and being more continuous. Most firms today, while that message has been in the marketplace for a while, still aren’t being proactive with those efforts. They’re still posting and searching when they have a position that they need to fill. In order to start to lure and attract more people, they’re going to have to rethink and change their mindset about recruiting altogether.