Featured Online Content for July 2011




The Most Popular JofA Stories of 2011 (So Far)

Use this list of the most popular articles to catch up on important news you may have missed in the first half of 2011. It includes the Top 10 most-read articles from the JofA’s January through June print editions, plus the Top 10 most popular online-only news articles posted on journalofaccountancy.com in the first six months of 2011. The list is available here.







The Politically Active CPA

Who’s better equipped to balance budgets and solve other financial dilemmas than CPAs? Level-headed financial acumen makes CPAs well suited to serve in the current political climate, in which financial challenges abound. J. Clarke Price, president and CEO of The Ohio Society of CPAs, discusses the value CPAs can offer elected officials and government organizations and how to get involved. The video is available here.



How to Advise Clients With Chronic Illnesses

Financial planning adviser, author and speaker Martin Shenkman, Esq., CPA/PFS, says 120 million Americans are grappling with chronic illnesses. Many haven’t consulted a financial adviser or broached the topic of their diagnosis with a planner. Shenkman outlines how financial planners can help, from reviewing insurance coverage and benefit opportunities to evaluating investment allocation, and highlights resources and tools available to CPAs. The video is available here.



Integrated Reporting Update

Watch updates from key accounting leaders on the International Integrated Reporting Committee’s progress on developing a framework to merge sustainability and financial reports. The video is available here.







YouTube Sharing Options

YouTube is the third most-used website in the world and is a great resource for videos on topics that interest you—both professional and personal. Here’s a handy tip for sharing YouTube videos more efficiently.


You can add a short command to the end of a YouTube link that cues a video to start at a specific time within the video. Here’s an example: To start a YouTube video 1 minute, 30 seconds into the video, add #t=1m30s at the end of the link. When you email or share this link with friends or colleagues, it will automatically begin 1 minute, 30 seconds into the video.


The site also includes built-in Facebook and Twitter sharing with the option to start a video at a specific time. To share a video, click “Share” underneath the video player, then “show options” and check the “Start at:” box. Then enter the time stamp for when you’d like the video to begin and choose whether to email the link or share it on social media sites.


For more tips and how-to’s, visit facebook.com/JournalofAccountancy and click the “Social Media Tips” link in the left column.


Megan Pinkston (mpinkston@aicpa.org) is the JofA’s senior online editor.


More from the JofA:


 Find us on Facebook  |   Follow us on Twitter  |   View JofA videos


Tax reform complicates year-end tax planning

Get your clients ready for tax season with these year-end tax planning strategies, which address how to make the most of recent tax law changes, such as the new deduction for qualified business income and the cap on the deductibility of state and local taxes.


What RPA is and how it works

Robotic process automation is like an Excel macro that can work on multiple applications, says Danielle Supkis Cheek, CPA. RPA can complete routine, repetitive tasks such as data entry, freeing up employee time from lower-level chores.