As one of the founding members of SurePayroll, Michael Alter has grown the company from its original five employees to a thriving business with tens of thousands of customers. Today, the company is a pillar of the payroll community and Alter is a widely recognized small business expert, quoted by the Wall Street Journal, Bloomberg TV and Inc.com. He was interviewed by AICPA Editor-At-Large Rick Telberg.
Q: In-source or outsource payroll? What criteria should be used to make a decision?
A: Well, clearly we’re biased. If a business owner decides their time is better spent on other aspects of a business, the question they need to ask themselves before choosing a service is: Do they want to phone/fax in payroll or do they want to do it online? Because our service is online, we’re able to charge significantly less than traditional providers, making the financial benefits of outsourcing even better than most businesses realize.
Q: How does the SurePayroll solution help?
A: SurePayroll is the online alternative, designed to leverage the benefits of the Internet to provide a more flexible and affordable solution. With our service, customers can process payroll and access reports at any time, even on mobile devices, such as their iPhones or Blackberrys. We handle all of the payroll tax deposits and filings. And since their employees have online accounts that allow them to access paystubs, W2s and other payroll information themselves, business owners don’t have to be in the office on payday. We’re also offering our customers the ability to process on the road faster than ever before with our 1-Click™ Payroll process that reduces time spent on small business payroll processing from two minutes to 10 seconds.
Q: How much money can an accounting firm earn handling payroll?
A: We’ve recently rolled out a new reseller pricing structure that allows accountants to earn more profit than ever before. The amount of money an accountant can make reselling payroll is directly related to how much effort they want to put toward selling the service. With SurePayroll, we not only provide a number of resources and templates to help build and run a payroll business, we also handle all of the work surrounding payroll. Our partner accountants simply sell their service to their customers.
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