Five Twitter tips

BY J. CARLTON COLLINS

1. Use services such as Twitter Search (twitter.com/#!/search-home) to see if someone’s talking about you, your company, or your products. You can also sign up to receive instant notification in the event a tweet does mention you, your company, or your products.

2. Use applications such as TweetDeck (tweetdeck.com) or HootSuite (hootsuite.com) to organize multiple Twitter accounts and tweets by categories.

3. Twitter can sometimes be a good method for organizing and holding a quick meeting, generally referred to in the Twitter community as a “Tweetup.”

4. Feedback can be a powerful source of information for identifying areas that need improvement, and with Twitter it’s easy to solicit customer feedback. For example, Home Depot (@HomeDepot or twitter.com/HomeDepot) solicits feedback and posts stories about customer projects online.

5. Twitter can be used to build community around your company or products. Imagine a group of customers speaking to one another via Twitter to explore new and better ways to use your company’s products or services. As an example, organic supermarket Whole Foods Market (@WholeFoods or twitter.com/wholefoods) does a good job of serving up new recipes and dates and times for wine-tasting events.

SPONSORED REPORT

In focus: Payroll

Providing payroll services that comply with ever-changing regulations and meet evolving employee and employer demands is no easy task. Paychex's Tom Hammond discusses common payroll considerations for CPA firms.

PODCAST

A closer look at threats to CPA licensure

Legislation in states around the country could put CPA licensure in danger. This episode examines what practitioners need to know to help ensure the profession is protected.