The JofA won bronze in the 2011 EXCEL Awards in “Social Media Strategy—Free Media Tools,” a new category this year.
The awards, given by Association Media & Publishing, recognize the best publishing products of the association industry. The program judges nearly 1,000 association publications, including magazines, newsletters, scholarly journals, electronic publications and websites.
On Facebook and Twitter, the JofA is reporting on professional topics and live events more quickly and frequently than is possible in print. The JofA’s social media sites also allow editors to interact with fans and followers in new ways.
In 2010, the JofA’s social media properties logged more than 7,000 interactions, including Facebook comments, likes and wall posts and Twitter mentions and retweets, giving editors instant feedback about online coverage of breaking news, conferences and popular accounting topics.
Also, the AICPA Insiders—a series of six online newsletters providing information on tax; corporate finance and taxation; wealth management; and careers—received the Internet Advertising Competition award for Best Associations Online Newsletter Campaign.
The awards were created by the Web Marketing Association in 1999 to mark excellence in online advertising. It recognized the AICPA Insiders’ recent redesign, which debuted in October 2010, and enhancements to graphics and content, which substantially improved the experience for the newsletters’ combined audience of 295,000 readers.
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