How We Contribute to the Success of Spam

BY STANLEY ZAROWIN

Would you believe that nearly half of the computer users who come upon an e-mail that they know or suspect is spam will intentionally open it? The three main reasons given for clicking on the spam e-mail are curiosity, interest in the product the e-mail offers or a belief they will find an unsubscribe button when they open it. In addition, once they discover the e-mail is spam, many just delete it rather than flagging it for their spam tool.

 

Those are some of the major findings of an international spam survey by the Messaging Anti-Abuse Working Group.

 

For professional spam distributors this is excellent news. When spam recipients click on such e-mail, that’s like painting a bull’s-eye on their address—because it can verify that the address is valid and available to receive even more spam.

 

More from the JofA:

 

 Find us on Facebook      Follow us on Twitter

 

SPONSORED REPORT

2018 financial reporting survey: Challenges and trends

Learn the top reporting challenges that emerged in a survey of more than 800 finance, accounting, and compliance professionals across the world, and compare them with your organization's obstacles.

PODCAST

How the skill set for today’s CFO is changing

Scott Simmons, a search expert for large-company CFOs, gives advice for the next generation of finance leaders and more, including which universities are regularly producing future CEOs and CFOs.