Online Banking at Top of Customer Satisfaction Poll

TECH TALK

W hen comparing online financial services, banking Web sites set the bar when it comes to customer satisfaction.

Using the American Customer Satisfaction Index�s methodology, online banking scored 82 on the ACSI�s 100-point scale, while credit card and investment Web sites both scored 75.

Online banking also outperformed overall retail banking, which scored 78 in a 2007 ACSI measurement.

For investment Web sites, the study found that highly satisfied customers are 37% more likely to increase online transactions and 51% more likely to purchase more services than dissatisfied customers.

Source: 2008 ForeSee Results/Forbes.com Online Financial Services Study, www.foreseeresults.com .

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