Online Banking at Top of Customer Satisfaction Poll


TECH TALK

W hen comparing online financial services, banking Web sites set the bar when it comes to customer satisfaction.

Using the American Customer Satisfaction Index�s methodology, online banking scored 82 on the ACSI�s 100-point scale, while credit card and investment Web sites both scored 75.

Online banking also outperformed overall retail banking, which scored 78 in a 2007 ACSI measurement.

For investment Web sites, the study found that highly satisfied customers are 37% more likely to increase online transactions and 51% more likely to purchase more services than dissatisfied customers.

Source: 2008 ForeSee Results/Forbes.com Online Financial Services Study, www.foreseeresults.com .

 

SPONSORED REPORT

Get your clients ready for tax season

These year-end tax planning strategies address recent tax law changes enacted to help taxpayers deal with the pandemic, such as tax credits for sick leave and family leave and new rules for retirement plan distributions, as well as techniques for putting your clients in the best possible tax position.

RESOURCES

Keeping you informed and prepared amid the coronavirus crisis

We’re gathering the latest news stories along with relevant columns, tips, podcasts, and videos on this page, along with curated items from our archives to help with uncertainty and disruption.