Institute's Financial Literacy Campaigns Win Communications Awards


The Institute received 15 MarCom Awards and nine Hermes Creative Awards from the Association of Marketing and Communication Professionals.

More than half the awards were for the Feed the Pig campaign, a national public-service program, created in partnership with the Ad Council, to help Americans ages 25 to 34 prepare for long-term financial security.

The AICPA’s 360 Degrees of Financial Literacy program, which educates Americans on important financial topics and issues affecting them at different stages of life, received a gold award for its Web site www.360financialliteracy.org.

Other awards went to two annual reports, three membership marketing brochures and staff orientation and retention videos.

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