Things Your Web Site Should Contain

BY MARGOT W. TELEKI

TOP TEN

1 | Your firm’s specialties—for instance, corporate, individual, partnerships, taxes, bankruptcy, audits or estates.

2 | Your contact information on every page, including headquarters as well as any offices located in other cities, states or countries.

3 | States where you are licensed, in case a client has multiple offices or residences—inside, as well as outside, the United States.

4 | The types of clients on which you concentrate.

5 | Profiles of your firm’s members and languages in which they are fluent.

6 | Affiliations or links your firm has—professional, local and national.

7 | Examples of how you’ve solved specific problems (no names).

8 | FAQs for clients’ questions and concerns.

9 | “Tickler system” to remind clients of tax and other financial deadlines.

10 | A Web page to give potential clients an opportunity to contact you directly online and a map of the location of your office(s).

Source: Margot W. Teleki, CopyWrite LLC, Chatham, N.J., m.teleki@copywritellc.com .

SPONSORED REPORT

Solving the lease accounting challenge

The challenges of the new lease accounting standard have been pervasive to say the least. In this free, independently-written report, you'll learn effective adoption strategies as well as resources for easing the transition to the new standard.

FEATURE

Tackling TCJA changes this tax season

Return preparers must be ready for how the Tax Cuts and Jobs Act has modified many common features of individual and business returns.