Now Presenting…Your Firm!

BY VICTORIA CHORBAJIAN

GOLDEN BUSINESS IDEA

I f you lack marketing, publicity and presenting skills or experience, here are some tips to help polish your image.

Give your firm name recognition by volunteering at a charitable event.

Any time you add a new service, sponsor a charitable event or promote a staff member, obtain free publicity by issuing a press release to your local newspapers.

Prepare presentations in advance. As soon as you know the date of your meeting or speaking engagement, note all preparation tasks in your business calendar. The more organized you appear, the more clients will perceive you as a professional to trust.

Determine the most appropriate format for your presentation based on the audience to whom you’re speaking, the time you’re allotted and your objective. For example, will you use audio/visual aids such as slides or PowerPoint software?

Source: Victoria Chorbajian, public speaking coach, Chorbajian Speaking Enterprises, Basking Ridge, N.J., www.VictoriaTheCoach.com , 2006.

SPONSORED REPORT

Get your clients ready for tax season

These year-end tax planning strategies address recent tax law changes enacted to help taxpayers deal with the pandemic, such as tax credits for sick leave and family leave and new rules for retirement plan distributions, as well as techniques for putting your clients in the best possible tax position.

RESOURCES

Keeping you informed and prepared amid the coronavirus crisis

We’re gathering the latest news stories along with relevant columns, tips, podcasts, and videos on this page, along with curated items from our archives to help with uncertainty and disruption.