Now Presenting…Your Firm!

BY VICTORIA CHORBAJIAN

GOLDEN BUSINESS IDEA

I f you lack marketing, publicity and presenting skills or experience, here are some tips to help polish your image.

Give your firm name recognition by volunteering at a charitable event.

Any time you add a new service, sponsor a charitable event or promote a staff member, obtain free publicity by issuing a press release to your local newspapers.

Prepare presentations in advance. As soon as you know the date of your meeting or speaking engagement, note all preparation tasks in your business calendar. The more organized you appear, the more clients will perceive you as a professional to trust.

Determine the most appropriate format for your presentation based on the audience to whom you’re speaking, the time you’re allotted and your objective. For example, will you use audio/visual aids such as slides or PowerPoint software?

Source: Victoria Chorbajian, public speaking coach, Chorbajian Speaking Enterprises, Basking Ridge, N.J., www.VictoriaTheCoach.com , 2006.

SPONSORED QUIZ

How well do you know small business?

There are over 30 million small businesses in the U.S., and many of them are optimistic in their outlook. Are you familiar with the obstacles and opportunities they are facing? Test your small business acumen with this quiz sponsored by Chase Ink®.

SPONSORED REPORT

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Providing payroll services that comply with ever-changing regulations and meet evolving employee and employer demands is no easy task. Paychex's Tom Hammond discusses common payroll considerations for CPA firms.