GOLDEN BUSINESS IDEA
I f you lack marketing, publicity and presenting skills or experience, here are some tips to help polish your image.
Give your firm name recognition by volunteering at a
charitable event.
Any time you add a new service, sponsor a charitable
event or promote a staff member, obtain free publicity by issuing a
press release to your local newspapers.
Prepare presentations in advance. As soon as you know the
date of your meeting or speaking engagement, note all preparation
tasks in your business calendar. The more organized you appear, the
more clients will perceive you as a professional to trust.
Determine the most appropriate format for your
presentation based on the audience to whom you’re speaking, the time
you’re allotted and your objective. For example, will you use
audio/visual aids such as slides or PowerPoint software?
Source: Victoria Chorbajian, public speaking coach, Chorbajian Speaking Enterprises, Basking Ridge, N.J., www.VictoriaTheCoach.com , 2006.
