AICPA Turns Students On to Business and Accounting

AICPA uses sight and sound to attract students.

www.aicpa.org

T he AICPA developed “The Turnaround Game” ( www.theturnaroundgame.com ), a Web-based interactive business simulation that introduces students to the CPA’s role in business by having them compete to devise the best strategy for saving a record company from bankruptcy. The game is the latest installment in an ongoing series of promotions, contests, games and simulations in the Institute’s Start Here, Go Places recruitment campaign ( www.startheregoplaces.com ). “We’re reaching out to younger audiences to give them a sense of what being a CPA is all about,” said AICPA President and CEO Barry C. Melancon. “‘The Turnaround Game’ clearly demonstrates the challenges and rewards CPAs face every day.”

SPONSORED REPORT

2018 financial reporting survey: Challenges and trends

Learn the top reporting challenges that emerged in a survey of more than 800 finance, accounting, and compliance professionals across the world, and compare them with your organization's obstacles.

PODCAST

How the skill set for today’s CFO is changing

Scott Simmons, a search expert for large-company CFOs, gives advice for the next generation of finance leaders and more, including which universities are regularly producing future CEOs and CFOs.