AICPA Turns Students On to Business and Accounting

AICPA uses sight and sound to attract students.

www.aicpa.org

T he AICPA developed “The Turnaround Game” ( www.theturnaroundgame.com ), a Web-based interactive business simulation that introduces students to the CPA’s role in business by having them compete to devise the best strategy for saving a record company from bankruptcy. The game is the latest installment in an ongoing series of promotions, contests, games and simulations in the Institute’s Start Here, Go Places recruitment campaign ( www.startheregoplaces.com ). “We’re reaching out to younger audiences to give them a sense of what being a CPA is all about,” said AICPA President and CEO Barry C. Melancon. “‘The Turnaround Game’ clearly demonstrates the challenges and rewards CPAs face every day.”

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