|Prior to the speech…
Consider the purpose and speak to it.
Is it a formal atmosphere or an
informal, interactive one? Are you trying to
educate your audience or move it to action? Keep
the appropriate tone throughout.
Speak only about what you know well.
Begin with a strong introduction and
keep the presentation simple, understandable and
memorable. Let your passion for your business or
product come through; no matter what you’re
talking about, people want to see your enthusiasm.
Give yourself a time limit.
Practice making your message fit the
During the speech…
Balance the format of your information.
Cover the basics and put the details
in a handout.
Use anecdotes and stories to show rather
Be mindful of your language.
Don’t use words above or below your
listeners’ level of comprehension. And vary the
pace of your speech to keep it interesting.
Be aware of your body language.
Don’t move your hands too much, and
when you do use gestures, make sure they match
your words. Move around if possible, but keep your
movements fluid and steady.
Read your audience. If
they’re not looking at you, they’re probably
bored. Throw in some changes in tone or tell a
story to gain back their attention.
Close with a bang. Your
conclusion should bring your audience to where you
want it to be. End powerfully. Call for some
Never go over the time allotted.
It’s the quickest way to make
everyone forget the great things you’ve said.
After the speech…
Take questions. You can
ask for written ones to keep control.
Feel out the crowd. Talk
to as many people as possible; you never know who
might be a future client. Get their contact
information and hand out plenty of business cards.
Call, write or e-mail audience members
after your presentation. You
might get a sale or a letter of recommendation out