Institutes Recruitment Program Gains Prize

The AICPA’s “Catch Me if You Can” forensic accounting contest and promotion, which is part of its five-year “Start Here. Go Places” student recruiting campaign ( www.startheregoplaces.com ), finished first among 330 competitors in the “Best Use of Direct Marketing” category of the Marketing Agencies Association Worldwide “Globes” Awards. The Institute’s campaign is helping boost university-level accounting program enrollment, which rose 17% between 2000 and 2003.

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100th ANNIVERSARY

Black CPA Centennial, 1921–2021

With 2021 marking the 100th anniversary of the first Black licensed CPA in the United States, a yearlong campaign kicked off to recognize the nation’s Black CPAs and encourage greater progress in diversity, inclusion, and equity in the CPA profession.

From The Tax Adviser

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