Institutes Recruitment Program Gains Prize


The AICPA’s “Catch Me if You Can” forensic accounting contest and promotion, which is part of its five-year “Start Here. Go Places” student recruiting campaign ( www.startheregoplaces.com ), finished first among 330 competitors in the “Best Use of Direct Marketing” category of the Marketing Agencies Association Worldwide “Globes” Awards. The Institute’s campaign is helping boost university-level accounting program enrollment, which rose 17% between 2000 and 2003.

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A new line of business to consider

Technology assessments may open the door to new engagement opportunities for your firm. What is a technology assessment? How do you perform one? JofA Tech Q&A author J. Carlton Collins shows you in a detailed explanation.

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Maximizing the higher education tax credits

A counterintuitive strategy can save taxes by including otherwise excludable scholarships in gross income.