Institutes Recruitment Program Gains Prize


The AICPA’s “Catch Me if You Can” forensic accounting contest and promotion, which is part of its five-year “Start Here. Go Places” student recruiting campaign ( www.startheregoplaces.com ), finished first among 330 competitors in the “Best Use of Direct Marketing” category of the Marketing Agencies Association Worldwide “Globes” Awards. The Institute’s campaign is helping boost university-level accounting program enrollment, which rose 17% between 2000 and 2003.

PODCAST

What’s next for potential CPA licensure changes

A new model proposed by NASBA and the AICPA is designed with an eye on the future for newly licensed CPAs. The AICPA's Carl Mayes, CPA, provides background on the project and a look ahead to 2020.

VIDEO

What RPA is and how it works

Robotic process automation is like an Excel macro that can work on multiple applications, says Danielle Supkis Cheek, CPA. RPA can complete routine, repetitive tasks such as data entry, freeing up employee time from lower-level chores.