Institutes Recruitment Program Gains Prize


The AICPA’s “Catch Me if You Can” forensic accounting contest and promotion, which is part of its five-year “Start Here. Go Places” student recruiting campaign ( www.startheregoplaces.com ), finished first among 330 competitors in the “Best Use of Direct Marketing” category of the Marketing Agencies Association Worldwide “Globes” Awards. The Institute’s campaign is helping boost university-level accounting program enrollment, which rose 17% between 2000 and 2003.

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Building client loyalty with payroll services

In this report, CPA experts detail their tactics for performing successful payroll services, how to mitigate risk in the process, and the impact payroll can have as a value-added service.

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Using drones to enhance audits

Hermann Sidhu, CPA, global assurance digital leader at EY, walks us through EY’s exciting new project to use drones to help audit large warehouses and outdoor inventories.