The AICPA’s “Catch Me if You Can” forensic accounting contest and
promotion, which is part of its five-year “Start Here. Go Places”
student recruiting campaign ( www.startheregoplaces.com
), finished first among 330 competitors in the “Best Use of Direct
Marketing” category of the Marketing Agencies Association Worldwide
“Globes” Awards. The Institute’s campaign is helping boost
university-level accounting program enrollment, which rose 17% between
2000 and 2003.
Institutes Recruitment Program Gains Prize
