AICPA Marketing Effort Wins Prizes


Catch Me If You Can, the forensic accounting contest and promotion conceived as part of the AICPAs five-year Start Here. Go Places recruitment campaign, won two Marketing Agencies Association Worldwide Globe Awards for creativity, originality, execution and results. The Institutes program excelled among the more than 330 campaigns of 2004, ranking first in the use of direct marketing and second in interactive media achievement.

The campaign featured an online game designed to change students perceptions of the profession and portray it as an attractive career opportunity. It gave high school juniors and seniors an opportunity to play-act and try solving several intriguing financial crimes. Approximately 32,000 students played the game, nearly 14,000 registered at the promotions Web site ( www.startheregoplaces.com ) and more than 6,000 requested information about an accounting career.

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